A couple of months ago William Strobeck put out a video entitled Joyride. Although having only released Cherry, the timing could not have been better. The world still embracing the 'Cherrington Effect' and I know many people, including myself, wanted so much more of what Strobeck was putting out — a documentary style video, true to skateboarding, without the traditional ideas of a concrete team or sequenced parts. And that's exactly what Joyride is all about, powerful and stylish skateboarding throughout and only for the reason that it feels damn good to do it. It's really hard not to go grab your board after watching.