Cherry came out a while ago and although this post was intended to coincide with a proper European and UK release, that doesn't seem like it's ever going to happen. Supreme have previously had a few other videos, like Thomas Campbell's A Love Supreme and the more recent London, but Cherry is Supreme's first full length feature. It was directed by William Strobeck, who first worked with Supreme on the commercial, Buddy and having also been a long-time filmer with Alien Workshop working on Photosynthesis amongst other things, it appears that everything kind of clicked between Supreme and Strobeck. Strobecks almost documentary style of filming mixed with a touch of artfag-y ness is the perfect direction for Supreme; it's the perfect update of A Love Supreme.
You've probably already watched Cherry a few times, shown it to your friends and then tried to force them to watch it some more, so there's no point describing it too much. However, the soundtrack which is the main reason it'll probably never be properly released outside of America, is insanely good. It ranges from The Cure to Raekwon to Chief Keef and that haunting Salem ender track, which you can grab here. It's annoying that all the effort put into a soundtrack as diverse as this, also results in it not getting released. Nothing was ever really clarified, the Cherry DVD weirdly went live on the UK Supreme site with a price of £0.00, already sold out, and the only bit of actual evidence of difficulties was a comment on Instagram from Strobeck that reads 'get me the music rights overseas.'
Despite the music rights battle and the fact that my desire for a physical copy will probably never be fulfilled, I really enjoyed Cherry, mainly for the fact that it actually looks like it was fun to make. Cherry isn't an ad, it's not trying to sell you shit. Look at what happened in New York with the Foamposites, Supreme don't need Cherry to sell you shit. It's about skateboarding. And, for that reason alone, it succeeds in doing what a skate video should do, it makes you want to grab your board, go out and skate. It's raw, mostly black and white street footage without added skateable ice blocks or fucking yacht parties and in this stripped back nature I think it'll become a new reference point for skate videos. It embodies all that is good in skating right now. It is skating for the sake of skating, this generation's New Deal.
On the off chance you haven't seen it, watch it whatever way you can now and if you're selling a physical copy, hit me up on the email in our About section.